![]() ![]() Because of this, plenty of factors come into play - climate change, political change, advancements in technology, natural disasters - things that you'd never imagine could affect a bottle sitting on your shelf.īusinesses, like distilleries, should carefully calculate how much to produce in any given year and project what sales will look like in the future. It's often decades after the process begins that the product is ever bought or sold. ![]() ![]() The whiskey-making process is one that takes years. Perhaps the most important and fascinating aspect of whiskey-making (and running a successful business) is the ability to think ahead, see the future and anticipate where the market is going. Master distillers take water and turn it into gold: You can do the same with your business. Identify the hole in your market, figure out the solution, and distill it. Don't make the mistake of spreading yourself thin by offering more than you need to. Figure out what it is you do best, whether it’s a product or a service, and focus on that without distraction. The best companies distill their products and ideas, too. Whiskey is only as good as its distillation process, whereby contaminants are removed so the final product is in its purest and finest form. Make people excited for what’s coming next. Build a brand that people want to get behind - and stay behind. Whether it’s a renowned brand name or a distinct flavor that can be identified as belonging to a specific distillery by aroma alone, making whiskey is all about creating an identity.Īs you and your product or service are competing in the market, the key to standing head and shoulders above the competition is having an identity. In the world of whiskey, as in any business, if you produce without passion, the market will taste it - and flavor means everything.Īmidst a huge market, one of the most important factors in the world of whiskey is a sense of identity. You have to love your brand, your product, and your service if you are going to create a love for it. It was the passion these founders had that created more than a brand, but a movement. When you look into the success of iconic companies like Apple or young brands like TOMS or The Honest Company, you'll find that they have one thing in common: They were created by passionate leaders. Good whiskey is born from passion, and so are the best brands. Why are people going to buy it, and what will they feel when they do? If you can do this, you will attract dedicated customers. Find out what your business does for customers. What story is your business telling? How is your product telling it? The fact that every sip of whiskey contains within it a unique piece of history is what makes it fascinating to experience and explore. Holding a glass of rich amber liquid - made with passion by hand up to 60 years ago - makes that connection tangible. As humans, we crave a sense of belonging and connection to the past. There are many bumps in the road that require many decisions,īut, founders do not fail because they make the wrong decisions, they fail because they don’t make a decision at all.Īt Starter Story, our goal is to help you make these decisions by giving you the information and answers you need - from 3,858 successful founders that already went through it firsthand.Īt less than $3/week, Starter Story is a no-brainer investment in your business.The magic of enjoying a glass of whiskey is the story of how it got there, the history of the distillery, and appreciating the intricate process involved. We have seen countless Starter Story readers join us, get inspired, and change their lives through the businesses they’ve built.Īfter interviewing 3,858 founders, here’s my biggest takeaway:īuilding a business is simple, but it’s not easy. Our goal is to show you that building the business of your dreams is not only possible, but it’s quite straightforward once you see how others have done it. Right now, we have 3,858 case studies you can read, and we add new case studies every single morning.Įvery day, you’ll find new, interesting businesses that are taking off right now. Our team of 15+ are working every day to find more entrepreneurs, uncover their secrets, and put them in front of you. ![]()
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